How will you neutralize a toxic link to your site?
Answer:
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.
ViewWhat are the key aspects of Penguin update?
Answer:
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
ViewWhat are the key aspects of Panda update?
Answer:
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
ViewCan you optimize the website which has pages in millions?
Answer:
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
What will you do, for the company website you are working for, decides to move all the contents to new domain?
Answer:
The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.
ViewWhat is robots.txt?
Answer:
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
ViewWhat is keyword density and what is the formula for knowing keyword density?
Answer:
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
ViewWhat are Webmaster tools?
Answer:
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
ViewWhat is 301 redirect?
Answer:
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url.
ViewWhat is PPC?
Answer:
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
ViewWhat will be your next steps if your SEO methods or technique does not work?
Answer:
My first attempt would to try analysis the problem and resolve them step by step
What is the meaning of competitive analysis?
Answer:
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
ViewHow will you cross-check whether your SEO campaign is working or not?
Answer:
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
ViewWhat do you know about LSI?
Answer:
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.
ViewCan you mention the difference between SEO and SEM?
Answer:
SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.
ViewWhat is considered as more significant, creating content or building backlinks?
Answer:
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
ViewWhy the Title Tag in website is valuable?
Answer:
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
ViewWhat is the difference between PR (page rank) and SERP (Search engine result page)?
Answer:
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
ViewCan you differentiate between ‘nofollow’ and ‘dofollow’ link?
Answer:
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
ViewName few Black Hat SEO techniques?
Answer:
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